Today Olam celebrates harvest with a 5% discount on all coffee in our store. What can 5% get you these days?
If you’re in the way of acquiring some real estate, 5% of the earth’s land will get you Australia. If you’re not that ambitious, 5% of the United States will get you Montana. If you invited just 5% of the U.S. population to join you in Montana, you would increase the population of the state by 1500%, to 16 million people. If 5% of these new Montana residents each gave you one dollar (call it a tax), you could purchase a smallish one bedroom apartment in Manhattan where you might spend only 5% of your time, or 18 days out of the year. If this were only one of 20 homes you owned, or 5% of your homes, and if your 20 homes were located in a total of 10 different countries, you would have addresses in 5% of the countries on earth. Two of these countries might be Colombia and Nicaragua, which combined produce 5% of the world’s coffee.
If you paid C Market prices for 5% of the world’s coffee (of which 5% is peaberry … which is not the same as saying all the peaberry has been sorted out) it would cost you approximately 2.5 billion dollars. If 2.5 billion dollars was 5% of your net worth, you would be the eighth richest person in the world, which explains the 20 homes.
Eight people is 5% of the 160 needed to create a viable population for multi-generational space travel. Statistically, 5% of the spaceship’s inhabitants will require only four hours sleep each night and 5% will use nondairy creamer in their coffee. But coffee drinking might be a problem on our multigenerational spaceship. Even if we have agriculture domes, it will take over 100 coffee trees to provide coffee for just 5% of the ship’s population.
If you’re an average coffee drinker in the U.S., it takes almost one entire coffee tree to provide just 5% of your coffee each year. If you’re an average coffee drinker in Finland, it takes three coffee trees to supply 5% of your annual coffee consumption. On the average smallholder coffee farm, 5% of the trees will provide a year of coffee for 22 American coffee drinkers or seven Finlanders.
There are 5% rules in chemistry, investing, landscaping, conflict communications, and Baseball Hall of Fame voting, all of which can likely be articulated by no more than 5% of the population.
Italy consumes nearly 5% of the world’s coffee, as does France, though per capita consumption in both countries is higher than per capita consumption in the U.S. … by roughly 5%.
From 2016 to 2017, daily consumption of coffee by adults in the U.S. increased by 5%.
Between 2018 and 2023 (5% of this century) the global market value of coffee is expected to increase a little more than 5%.
Between 2015 and 2016 home use of single cup brewers and espresso machines increased while home use of drip coffee brewers decreased by nearly 5%.
From 2016 to 2017 coffee consumption among people in the U.S. ages 13-18 increased a little more than 5%.
Among coffee YouTubers, they are 5% more likely to use the word “sweetness” rather than “acidity” to describe cold brew.
Five cents is 5% of an American dollar and a nickel is worth five cents but it costs more than five cents to manufacture, so if you could sell a nickel back to the mint for eight and a half cents you would be making a 65% profit while the mint would be receiving a 5% discount.
During Harvest Day at Olam, a 5% discount is more than a matter of cents but makes all kinds of sense and is the perfect excuse for a shopping spree.