Welcome back to The Exchange, presented by Olam Specialty Coffee, hosted by Mark Inman and Todd Mackey. This is Episode 4 and the first of two episodes on sales and marketing. The conversation includes:

  • An invitation to send Mark and Todd coffee to review by emailing TheExchange@Olamnet.com
  • Mark’s age and his LOTR cosplay hobby
  • What’s in their cups
  • Unique marketing niches
  • Brand message
  • People buy what you believe
  • Market segments
  • Quality is no longer a niche
  • Neither is “being the best”
  • Last poets of street talk hip hop
  • Shared interests as defining market
  • Localism | Collaboration
  • Service Service Service
  • Puffer fish
  • Bicycles and tampers
  • Quality continuum
  • The auction quality shingle

Also Avaiable on iTunes

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The Exchange is Presented by Olam Specialty Coffee
Hosted by Mark Inman and Todd Mackey
Directed by Mike Ferguson
All music is available and used under  Creative Commons:

Opening Theme, Coffeehouse Queen by Jake Limon    cc-nd cc-nc cc-by

Closing Theme, Coffee Stains Part 2 by Viktor Borg Grelsson cc-nd cc-nc cc-by

 

 

Talk to us!

TheExchange@olamnet.com