Welcome back to The Exchange, presented by Olam Specialty Coffee, hosted by Mark Inman and Todd Mackey. This is Episode 5 and the second of two episodes on sales and marketing. The conversation includes:

  • What are you hanging your hat on?
  • Love and growth or love vs. growth?
  • Target Markets and aim.
  • Offering the appropriate variety.
  • Service trumps price.
  • Hug them with your eyes.
  • Frontier vs. Virgin Airlines
  • The training advantage.
  • Giant smoke stacks.
  • No free lunch.
  • Drumming up business.

Also Available on iTunes

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The Exchange is Presented by Olam Specialty Coffee
Hosted by Mark Inman and Todd Mackey
Directed by Mike Ferguson
All music is available and used under  Creative Commons:

Opening Theme, Coffee by Going Commando  cc-nd cc-nc cc-by

Closing Theme, Coffee and Toast by Andrew Haze  cc-nd cc-nc cc-by

 

 

Talk to us!

TheExchange@olamnet.com