Welcome back to The Exchange, presented by Olam Specialty Coffee, hosted by Mark Inman and Todd Mackey. This is Episode 5 and the second of two episodes on sales and marketing. The conversation includes:
- What are you hanging your hat on?
- Love and growth or love vs. growth?
- Target Markets and aim.
- Offering the appropriate variety.
- Service trumps price.
- Hug them with your eyes.
- Frontier vs. Virgin Airlines
- The training advantage.
- Giant smoke stacks.
- No free lunch.
- Drumming up business.
Also Available on iTunes
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The Exchange is Presented by Olam Specialty Coffee
Hosted by Mark Inman and Todd Mackey
Directed by Mike Ferguson
All music is available and used under Creative Commons:
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